Negotiation in Business world blog-7
Negotiation in Business
world
In todays business word
each and every activity which related to business has been
observed and led to development, in this century negotiation has been coming up
topic in corporate sector which can lead to enhance the business productivity.
Negotiation
can be defined as a channel of communication intended to reconcile differences
between parties and to settle conflict jointly. The parties aim at achieving a
win-win position.
Business Negotiations
requires a lot of homework, such as asking what is the need of negotiation, who
all are involved, what are their view points, what are your aims, what is
expected from negotiation, etc.
Negotiation involves
minimum of two parties. The aim of negotiation is understood by both parties.
The parties are willing to arrive at a mutually agreeable outcome. The outcome
is acceptable to both parties.
Negotiation plays an
important role from small business to international affairs. Arguably, using
the proper tactic in a negation brings about a more desirable negotiation
outcome than using an improper one. However, many factors influence negotiators’
tactic choice, which makes a proper negotiation tactic according to the
negation setting more precious.
Among the many factors
affecting negotiation tactics, power is one of the important ones. As one of
the basic concepts in social science (Russell, 1938), power is present in
almost every context, from parent-child dynamics, to work-related environments
to international conflicts (Keltner, Gruenfeld & Anderson, 2003).
Especially, power has been
considered one of the most important factors in negotiation (De Dreu & Van
Kleef, 2004; Magee, Galinsky, & Gruenfeld, 2007; Pinkley, Neale, &
Bennett, 1994). The effect of power on negotiation has been studied in a
considerable number of studies.
However, a newly-developed
theory of power (Situated Focus Theory of Power) suggests a new direction of
how power could influence the way people negotiate – since the effect of power
on people’s behavior depends on certain situations (Guinote, 2007a, 2010)
Reference
Russell, B. (1938). Power:
A New Social Analysis. London: George Allen and Unwin.
Keltner, D., Gruenfeld, D.,
& Anderson, C. (2003). Power, approach, and inhibition. Psychological
Review, 110(2), 265-284.
De Dreu, C. K. W.,
Weingart, L. R., & Kwon, S. (2000). Influence of social motives on
integrative negotiation: a meta-analytic review and test of two theories.
Journal of Personality and Social Psychology, 78(5), 889.
Guinote, A. (2007a).
Behaviour variability and the situated focus theory of power. European review
of social psychology, 18(1), 256-295.

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