Negotiation in Business world blog-7





Negotiation in Business world


In todays business word each and every activity which related to business   has been observed and led to development, in this century negotiation has been coming up topic in corporate sector which can lead to enhance the business productivity.

Negotiation can be defined as a channel of communication intended to reconcile differences between parties and to settle conflict jointly. The parties aim at achieving a win-win position.

Business Negotiations requires a lot of homework, such as asking what is the need of negotiation, who all are involved, what are their view points, what are your aims, what is expected from negotiation, etc.
Negotiation involves minimum of two parties. The aim of negotiation is understood by both parties. The parties are willing to arrive at a mutually agreeable outcome. The outcome is acceptable to both parties.
Negotiation plays an important role from small business to international affairs. Arguably, using the proper tactic in a negation brings about a more desirable negotiation outcome than using an improper one. However, many factors influence negotiators’ tactic choice, which makes a proper negotiation tactic according to the negation setting more precious.
Among the many factors affecting negotiation tactics, power is one of the important ones. As one of the basic concepts in social science (Russell, 1938), power is present in almost every context, from parent-child dynamics, to work-related environments to international conflicts (Keltner, Gruenfeld & Anderson, 2003).
Especially, power has been considered one of the most important factors in negotiation (De Dreu & Van Kleef, 2004; Magee, Galinsky, & Gruenfeld, 2007; Pinkley, Neale, & Bennett, 1994). The effect of power on negotiation has been studied in a considerable number of studies.
However, a newly-developed theory of power (Situated Focus Theory of Power) suggests a new direction of how power could influence the way people negotiate – since the effect of power on people’s behavior depends on certain situations (Guinote, 2007a, 2010)


Reference
Russell, B. (1938). Power: A New Social Analysis. London: George Allen and Unwin.

Keltner, D., Gruenfeld, D., & Anderson, C. (2003). Power, approach, and inhibition. Psychological Review, 110(2), 265-284.

De Dreu, C. K. W., Weingart, L. R., & Kwon, S. (2000). Influence of social motives on integrative negotiation: a meta-analytic review and test of two theories. Journal of Personality and Social Psychology, 78(5), 889.

Guinote, A. (2007a). Behaviour variability and the situated focus theory of power. European review of social psychology, 18(1), 256-295.

Comments

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  3. The article provides deep details about the importance of negotiations. Good work

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  4. Well organized article.Interesting topic. keep it up good work...

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